The Google Search Network allows you to show ads to people who are actively searching for specific keywords or phrases on Google. When someone searches for a keyword or phrase that you have bid on, your ad can appear at the top of the search results page. This allows you to target people who are actively looking for products or services like yours.

The key advantages of the Google Search Network include:

• High intent: Users who are searching for specific keywords or phrases are often further along in the buying process and more likely to convert.
• Precision targeting: You can choose which keywords and phrases to target, allowing you to reach a highly relevant audience.
• Ad format flexibility: You can choose from a variety of ad formats, including text ads, shopping ads, and call-only ads.

The Google Display Network allows you to show ads to people as they browse the internet. Your ads can appear on a variety of websites and apps across the internet, including YouTube, Gmail, and millions of other websites that partner with Google.

The key advantages of the Google Display Network include:

• Wide reach: The Google Display Network reaches over 90% of internet users worldwide.
• Visual impact: Display ads can include images, videos, and other interactive elements, making them more visually engaging than text-based ads.
• Flexible targeting options: You can target specific demographics, interests, and behaviors to reach a highly relevant audience.

A Google Shopping campaign is a type of advertising campaign that allows businesses to promote their products on Google’s Shopping platform. When someone searches for a product on Google, they may see ads with images, prices, and other product details at the top of the search results page. These ads are known as Google Shopping ads, and they are part of Google’s pay-per-click (PPC) advertising platform.

To create a Google Shopping campaign, businesses need to set up a Merchant Center account and link it to their Google Ads account. They then create a product data feed that includes information such as product title, description, image, price, and availability. This data feed is used to create the Google Shopping ads that will appear in search results.

One of the key advantages of a Google Shopping campaign is that it allows businesses to showcase their products in a visually appealing way. The ads include product images and prices, which can help to attract the attention of potential customers and encourage them to click through to the business’s website. In addition, Google Shopping campaigns allow businesses to target their ads to specific audiences based on factors such as location, language, and device type.

Google Merchant Center and Google Analytics are two separate tools offered by Google that serve different purposes. While both tools can be used to track the performance of advertising campaigns, they serve different purposes and offer different types of data. At Jackal Digital we are adept at leveraging the power of Google’s entire toolkit. 

Google Merchant Center is a platform where we can upload product data feeds, which include information such as product titles, descriptions, images, prices, and availability. This data is used to create Google Shopping ads that appear on the Google Shopping platform and in Google search results. 

Google Analytics, on the other hand, is a website analytics tool that provides businesses with insights into their website traffic and user behavior. By adding a tracking code to their website, we will track metrics such as website traffic, bounce rates, conversion rates, and user demographics. This information can help us to optimize your website and marketing campaigns, improve their user experience, and increase their conversions.

Google Analytics can also be used to track the performance of Google Ads campaigns, including Google Shopping campaigns. By linking their Google Ads and Google Analytics accounts, businesses can view data such as click-through rates, conversion rates, and cost-per-click for their ads. This data can help us to make informed decisions about your advertising strategy and adjust your campaigns for better results.

Google Stories offer businesses an opportunity to create visually appealing and interactive content that can help to increase brand awareness and drive traffic to their website. By creating high-quality stories that resonate with their target audience and promoting them through Google Ads, businesses can leverage this feature to boost their marketing efforts and achieve their business goals.

Stories can be used to showcase new products, share behind-the-scenes content, provide how-to guides or tutorials, or share news and updates. By creating compelling stories that resonate with their target audience, businesses can increase their brand awareness and drive traffic to their website.

In terms of paid promotion, businesses can use Google Ads to promote their Web Stories to a wider audience. This can be done by creating a Web Story ad campaign in Google Ads, which allows businesses to target specific audiences based on factors such as demographics, interests, and behaviors. By targeting their ads to the right audience and creating high-quality, engaging stories, businesses can increase their chances of reaching potential customers and driving conversions.

Landing pages and sales funnels are crucial for online sales because they help to guide potential customers through the buying process and increase the chances of conversion. Here’s a more detailed explanation of each:

Landing pages: A landing page is a standalone web page designed specifically to convert visitors into leads or customers. These pages are typically used for a specific marketing campaign or promotion and are designed to focus the visitor’s attention on one primary call-to-action (CTA), such as filling out a form or making a purchase. The goal of a landing page is to keep the visitor engaged and interested in your product or service, and ultimately persuade them to take the desired action.

Sales funnels: A sales funnel is a series of steps designed to guide a potential customer through the buying process. The funnel typically starts with an ad or landing page, and then progresses through a series of steps, such as opt-in forms, lead magnets, and upsells, with the ultimate goal of making a sale. The purpose of a sales funnel is to maximize the lifetime value of a customer by increasing the average order value and encouraging repeat purchases.

So, why do you need landing pages and sales funnels for online sales? Here are a few key reasons:

Increased conversions: By guiding potential customers through a series of targeted steps, you can increase the likelihood that they will take the desired action and make a purchase.

Improved targeting: Landing pages and sales funnels allow you to create highly targeted messaging and offers for specific audiences, which can lead to better results and higher conversion rates.

Better data collection: By using landing pages and sales funnels, you can collect more data on your visitors and customers, including contact information, purchase history, and more. This information can be used to refine your marketing strategy and improve your overall ROI.

Increased customer lifetime value: By using sales funnels to encourage repeat purchases and upsells, you can increase the lifetime value of your customers and maximize your revenue potential.

Social Media offers businesses a powerful way to reach their target audience and can be used to achieve a variety of marketing objectives, including brand awareness, lead generation, and sales

Facebook & Instagram Ads: Meta offers a range of ad formats, including image ads, video ads, carousel ads, and sponsored posts. Advertisers can target their ads based on factors such as demographics, interests, behaviors, and geographic location.

Twitter Ads: Twitter offers a range of ad formats, including promoted tweets, promoted accounts, and promoted trends. Advertisers can target their ads based on factors such as interests, keywords, and geographic location.

LinkedIn Ads: LinkedIn offers a range of ad formats, including sponsored content, sponsored InMail, and display ads. Advertisers can target their ads based on factors such as job title, company size, and industry.

TikTok Ads: Allows businesses to target their ads based on a variety of factors, track the performance of their ads, and adjust their targeting and messaging accordingly. TikTok Ads can be a powerful way for businesses to reach a young and engaged audience.

Remarketing emails are targeted messages that are sent to users who have previously interacted with your brand or shown interest in your products or services. For example, if a user has added items to their cart but has not completed the purchase, you can send them a remarketing email to remind them of the items in their cart and encourage them to complete the purchase.

Drip campaigns, on the other hand, are a series of automated emails that are sent to users at specific intervals to guide them through the buyer’s journey. These emails are designed to educate and nurture leads, providing them with valuable information and encouraging them to take action.

Audience segmentation is the process of dividing your email list into specific groups based on demographic, behavioral, or other characteristics. By segmenting your audience, you can tailor your messaging and offers to better resonate with each group. For example, you can segment your list by age, gender, interests, or buying behavior to send more personalized and relevant emails.

To grow your email list, we will employ a variety of tactics such as offering lead magnets, creating landing pages, running social media ads, and using pop-ups or exit-intent forms on your website.

Jackal Digital can help create beautiful custom emails and work with a variety of email marketing platforms such as Constant Contact, Klaviyo, Mailchimp, Zoho, Sendinblue, AWeber, Mailgun, and more. We can also help you develop a comprehensive email marketing strategy that incorporates remarketing emails, drip campaigns, and audience segmentation to help you achieve your business goals.

We believe in complete transparency and accountability. That’s why we keep you informed and involved throughout the entire process. All deliverables are subject to your approval, ensuring that there are no surprises along the way. Our streamlined approach requires minimal effort from your end, allowing you to work with us seamlessly.

Our goal is to drive traffic and grow sales for your business. To achieve this, we use targeted messaging that reaches your precise target audience on the platforms they frequent the most. We leverage proven tactics that enhance your visibility, engagement, and conversions, ensuring that you see tangible results.

Native advertising refers to a type of online advertising that is designed to look and feel like the surrounding content on the platform where it is displayed. The goal of native ads is to provide a more seamless and natural advertising experience for users, rather than interrupting their online experience with intrusive ads.

Native ads are typically identified by the way they blend into the platform’s content, rather than by a traditional banner or display ad format. They can take on a variety of forms, such as sponsored content, promoted listings, and in-feed ads, and can appear on a wide range of platforms including social media, news websites, and mobile apps.

The content of native ads is usually created in collaboration with the platform where it is displayed, with the aim of providing value to the user and fitting seamlessly into the platform’s content. The content may be educational, informative, or entertaining, and may include text, images, or video.

Content marketing is a strategic marketing approach that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience, with the goal of ultimately driving profitable customer action.

The primary objective of content marketing is to provide value to the audience through educational, informative, or entertaining content, rather than simply promoting a product or service. This can include blog posts, videos, podcasts, e-books, social media posts, and more.

Some of the key benefits of content marketing include:

1. Increased brand awareness: Creating valuable content that resonates with your target audience can help increase brand awareness and attract new customers.

2. Improved engagement: Engaging and relevant content can help keep your audience interested and engaged with your brand, leading to increased website traffic, social media followers, and other forms of engagement.

3. Enhanced credibility: By providing valuable and educational content, you can establish your brand as an industry leader and gain credibility and trust with your audience.

4. Increased customer loyalty: By providing consistent and valuable content, you can build a loyal audience that trusts and values your brand, leading to repeat business and customer referrals.

5. Higher conversion rates: By providing valuable and relevant content, you can attract and convert potential customers who are interested in your products or services.

Content marketing can be an effective way to build a strong brand, establish credibility and trust with your audience, and drive profitable customer action. By providing value to your audience through engaging and informative content, you can create a loyal and engaged customer base.

Social proof is a psychological phenomenon in which people rely on the actions and feedback of others to determine what is acceptable or desirable behavior. In the context of business, social proof refers to the idea that people are more likely to trust and do business with a company that has positive feedback and reviews from others.

Online reviews are a form of social proof that can greatly influence a potential customer’s decision to do business with a company. Positive reviews can help build trust and credibility, while negative reviews can lead to lost business and a damaged reputation.

It’s important for businesses to have a program in place to curate reviews regularly for several reasons:

1. Reputation management: By regularly monitoring and curating online reviews, businesses can quickly address any negative feedback and improve their reputation with potential customers.

2. Increased visibility: Positive reviews can help improve a business’s online visibility, as search engines often rank businesses with more positive reviews higher in search results.

3. Customer feedback: Online reviews can provide valuable feedback from customers, which can help businesses improve their products, services, and overall customer experience.

4. Customer acquisition: Positive reviews can serve as a powerful marketing tool, as potential customers are more likely to do business with a company that has positive feedback from others.

5. Competitive advantage: By actively curating reviews and building a positive reputation online, businesses can gain a competitive advantage over others in their industry.

Amazon Ads, Winning the Buy Box, and Amazon A+ Detail Pages are three key features that brands can leverage on Amazon to improve their visibility, credibility, and sales on the platform.

1. Amazon Ads is a pay-per-click advertising platform that allows brands to promote their products on Amazon’s search results pages and product detail pages. Amazon Ads offers a range of ad formats, including Sponsored Products, Sponsored Brands, and Sponsored Displays, and allows brands to target their ads to specific keywords, products, or audiences. By leveraging Amazon Ads, brands can improve their visibility and drive more traffic to their product listings, ultimately leading to increased sales.

2. The Buy Box is the box on Amazon’s product detail page where customers can add a product to their cart or make a purchase. Winning the Buy Box means that a brand’s product is the default choice for customers to purchase when multiple sellers offer the same product. Amazon uses several factors to determine which seller wins the Buy Box, including price, shipping options, fulfillment method, seller rating, and more. By winning the Buy Box, brands can improve their chances of making a sale and gain a competitive advantage over other sellers.

3.  Amazon A+ Detail Pages are enhanced product detail pages that allow brands to showcase their products in a more engaging and informative way. A+ Detail Pages can include rich media such as images, videos, and comparison charts, as well as additional product information and features. By leveraging A+ Detail Pages, brands can provide customers with a more comprehensive understanding of their products, increase customer engagement and trust, and ultimately drive more sales.

With SMS marketing, you can communicate with your customers in real time, sending them targeted messages and offers straight to their mobile devices. We will work with you to develop a custom SMS marketing strategy that fits your business goals and objectives, ensuring that you get the most out of this powerful marketing tool.

With our detailed analytics and reporting, you can track the success of your SMS marketing campaigns in real-time, gaining valuable insights into your customers’ behavior and preferences. This allows you to continuously refine and improve your strategy, ensuring that you’re always getting the best possible results.

Our SMS marketing services include everything you need to get started, from building your subscriber list to designing and sending messages that get results. We use the latest technology and best practices to ensure that your messages are delivered quickly and reliably, reaching your customers exactly when and where they need them.